OBJECTIVE:
Create ads that would sell the event space to varied individual users, Corporate Event Planners, Group Tour Planners, and Brides.

Make Chicago Historical Society "hip" and "cool", where previous ads and perception was coming off as dull and boring.

ISSUES WE SAW:
Ads featuring flappers and FDR were not creating excitement or showing the great event space and possibilities that are available for event and meeting planners, as well as brides. The outdoor plaza is adjacent Lincoln Park, with Lake Michigan and the Chicago Skyline in full view, yet this was not being touted.

A "one ad fits all" mentality was prevalent, with the same ad going into group tour, event planning, meeting planning, and bridal publications. There was very little representation for brides which was a large portion of the event space rentals.

GETTING DOWN TO BUSINESS:
Created a full page ad and secured prominent positioning for the two leading bridal magazines that fit this elevated demographic of brides willing to pay the premium price for the space rental.

Secured Premier Vendor status and consequently premium positioning at WeddingChannel.com allowing a web presence for brides to have 24/7 access and more information.

Created full page ads and secured prominent positioning for the leading event and meeting planners publications, creating excitement and showing the myriad of options for unique events.

Created full page ads touting solutions to the concerns for group tours planners, such as bus drop-off, cafeteria, and auditorium in addition to the unique American and Chicago history that is displayed.

RESULT:
Overwhelming positive feedback from the client, citing ads as an integral part of a 20% increase in annual event sales and a streamline of the selling process due to more complete and targeted information.